Improve your customers experience – the example of museums

Museums are not always kid-friendly. Kids are not always welcomed everywhere and by everyone with enthusiasm. Kids are loud, running everywhere, doing everything but what you ask them to. Parents and animators often give up, and take their children to places more adapted to them.

Museums are not always kid-friendly. Kids are not always welcomed everywhere and by everyone with enthusiasm. Kids are loud, running everywhere, doing everything but what you ask them to. Parents and animators often give up, and take their children to places more adapted to them.

You can’t ask a kid to watch a painting in silence and enjoy it. You can’t ask him to have a good time while listening to the (boring) story of Louis XIV. You can’t let them have fun, run everywhere, and shout out loud, if you want your other visitors to come back. So how can you make your establishment friendly for all visitors?

Kids are evolving in a brand new connected world. They have always known Internet and expect it to be available everywhere. They are brainwashed by screens and other gadgets. Culture doesn’t attract kids. New technologies do.

Luckily it is possible to join the world of culture and new technologies. New technologies allow us to experiment everything. It makes the world more palpable. We can search information, gather knowledge, communicate. Everything is reachable.

Kids need interaction in anything they do. They need interaction to eat, to learn, to discover, etc. You need to address them in their language, with drawings, animation, stories. Everything needs to be very simple. Messages should be short and clear. Colors should be bright. Yet, you can’t change the paintings of your museum to make them look like Disney posters, so you need another solution.

Tablets are the best way to make kids and culture meet. With tablets you can create quizzes that will help you distract kids. You can create a story out of these quizzes. Make kids find details on paintings. It is up to you to make up a game out of it.

Let’s say you are in the Museum of Modern Art in New York, you could ask “Where is the painting The Starry night by Vangogh? - propose choice of rooms -”
Or if you are in Le Louvre in Paris maybe one question could be “Where does La Joconde look? - right side - left side - up - down - everywhere” Etc.

Brew Survey will help you make your museum kid-friendly. You can create unlimited number of quizzes on your cloud-based dashboard and publish them on your mobile devices.

You can create different quizzes according to age so that kids can learn according to their level of knowledge and understanding. You can also create quizzes according to each section of your museum and ask about impressionism, sculptures, modern art, etc.

The application on Android and iOS is very easy-to-use. It suits any age. The one-question-per-page feature will help kids to focus and go step by step. Brew Survey is the solution to transform every visit into a fun learning experience.