An easy way to analyse your data

Why do you need feedback? Feedback is just a resource to draw on; tools as it were for approval and development. Take care not to internalize feedback. It’s a judgement of work quality, not a personal indictment. Keep it in proper perspective and only give due importance. Feedback it is not about you as an individual: it’s about evaluating and improving the quality of the work you do.

It’s really easy to get feedbacks with online survey, but it’s a real challenge to analyzing it. The analysis depends on the complexity of the survey and how much thought was put into what data to collect. Analyzing your feedback isn’t only about just looking at your star ratings and most helpful reviews … you need to spend a lot of time in front your computer to understand the message hidden behind your data. Whatever the size of your business is, whatever the reason why you are asking feedback of people, this persons are sharing useful information for your business, but now we have to analyze them.

Making sense of massive amounts of feedback

Your audience aren’t simply rating their experiences with 1 star or 5 stars. They’re also expressing their thoughts, feelings, expectations in free-form text. They’re trying to let you know that the morning shift waitress needs more training, that place is comfortable, that the breakfast buffet is really good, even if a bit expensive. This can be challenging to handle, especially if your company is getting a lot of feedback. When you have tens or even hundreds of thousands of comments and reviews to read and manage, how do you even begin to make sense of it all?

This is why Brew Survey is a wonderful tool to get and analyse your feedback with sentiment analysis surveys.

Sentiment analysis is a way to evaluate written or spoken language to determine if the expression is favorable, unfavorable, or neutral, and to what degree. It involves analyzing subjective material and extracting various forms of attitudinal information, such as sentiment, opinion, mood, and emotion.

Brew Survey algorithm-based sentiment analysis can handle huge volumes of customer feedback consistently and accurately. It reveals the customer’s opinion about topics ranging from your products and services to your location, your advertisements, or even your competitors.

Why is sentiment analysis important and useful?

Sentiment analysis is critical because helps you see what customers like and dislike about you and your business.

Customer feedback, contains a treasure trove of useful business information. But, it isn’t enough to know what customers are talking about. You must also know how they feel. Sentiment analysis is one way to uncover those feelings.

With this analysis option, Brew Survey collects your feedbacks efficiently and gives you the information, in tabular and graphical form, of the feelings/ trends of your audience. It can let you know if there has been a change in public opinion towards any aspect of your business. Peaks or valleys in sentiment scores give you a place to start if you want to make product improvements, train sales or customer care agents, or create new marketing campaigns.

An increasing number of companies are embracing sentiment analysis techniques in order to get more out of customer feedback, as well as to find more effective ways of measuring and improving the customer experience. Sentiment analysis is not a once and done effort. By reviewing your customers’ feedback on your business regularly, you can be more proactive regarding the changing dynamics in the market place. Easy no? Are you ready to use this tool to improve your business?